Marketing Trends Every Golf Marketer Should Pay Attention To In 2019

by Ravi

Posted on August 12, 2018

You’re probably aware that golfers are one of the largest spending groups in the US. They invest tens of millions annually registering for golf tournaments, travel expenses, and golf club membership dues. Marketers who take advantage of utilizing all the proven golf marketing methods in 2019 will succeed. Here are a few things to pay close attention to:

Focus on Existing Customers

Golf marketers will not only continue to buy email lists for golfers, they will also invest in targeting their direct mail and emails to existing customers. Targeting existing customers is like untapped territory with a hidden gold mine. Those who send out mailing coupons, discounts, and rewards to an existing golf mailing list will boost their future sales.

Personalize Mail that Connects with Your Audience

More companies are personalizing their email and direct mail marketing campaigns. Many are steering away from the one-size-fits-all method of marketing, which consists of sending out generic mailers to a broad spectrum of people. Today, marketers are finding it more worthwhile to research their target audience first before creating content, designing graphics, and mailing it out to a golf mailing list. In 2019, the most successful campaigns will be from companies who take the time out to will learn about their audience before starting a campaign.

Prepare Now for Voice Search

As voice recognition technology improves, voice search is expected to grow rapidly. Today, people tend to only use voice search when they’re multi-tasking, like driving—but, that’s expected change within the next year. It has been predicted that nearly half of all online search inquiries will be voice-operated by 2020, according to ComScore. Many marketers will struggle with figuring out how to be found in voice searches like they did with traditional search.

The good news is that you can get a head-start by writing content with a more conversational tone, and making sure your website is optimized for mobile.

Target the Right Audience Through Enhanced Data

There’s no limit when it comes to data technology. Technology enables us to generate accurate data. This allows you to target golfers’ shopping habits, which enables you to retarget them in the event their shopping basket is left empty in an online store. Just make sure your golf mailing list is always fresh and up-to-date. Otherwise, your products and services will be viewed by the wrong audience, which is a complete waste of money and time.

Need help with your golf marketing swing? Need access to an accurate, up-to-date golf mailing list? Contact us or give us a call at: 1.800.457.2899.